Polar bears in the Arctic National Wildlife Refuge - FWS
Client: AIGA (2002)
Poster for an event promoting the most crucial social and political issues of the moment. Our chosen theme, Fuelicide, emphasizes the mindless consumption of oil, especially as a result of the SUVmania in the US.
The iconography reflects the pictograms seen on roadways and gas stations around the world. Through the juxtaposition of the girl and the pictogram, we are commenting on the loss of humanity caused by over-consumption.
Art Direction: Erik Adigard and Patricia McShane
Design: Erik Adigard and Philip Foeckler
Photography: Mark Smith
Model: Zoe Smith
Design: M-A-D, Erik Adigard & Philip Foeckler