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Tate Modern BP-sponsored Sleep-in: Report

The great BP-sponsored sleep-in: REPORT

Sunday 17 April 2011, 2:15pm The Tate Modern, Southbank, London

This Sunday the Tate Modern became the site of a spontaneous BP-sponsored sleep in as around 100 people answered Rising Tide’s call for a flashmob at 2:15 pm within the iconic museum.

With watches synchronised and BP-branded sleeping gear at the ready, the participants found themselves falling as one under a sponsorship-induced stupor, on the floor of the Tate Modern. The flashmob provided an excellent way to catch the attention of the browsers in the gallery, and as the sleepers lay all about the turbine hall and first 3 floors, and the public stared, our cameras were there to catch their reactions.

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